Hello, my name is Cherry Anderson and I'm a freelance graphic designer.
Design to me is a feast for the eyes; engaging, fun and beautiful. Alongside this, making design work in the real world requires functionality, practical consideration and above all, clear communication. It's the balance between all of these elements that challenges me as a designer and is the reason I love what I do.
I've designed for many high street brands; observing trends and understanding different demographics was key, and product functionality and budgets went hand-in-hand with making the products look fantastic. My heart lies in supporting ethical, sustainable businesses and organisations; helping them to grow and thrive through effective, attractive branding and marketing materials. Recently I have been furthering my illustration skills and love to interpret the natural world and capture it in my designs.
My design career began as a junior at The Woodland Trust over 16 years ago, progressing to middle weight in retail interiors at Briggs Hillier, who I have freelanced for in recent years. I left my full time role there in 2005 with a round-the-world ticket to both celebrate and commiserate my 30th birthday and six months later on my return, decided that self-employment was the only path for me. Since then I've had the pleasure of working with businesses local, national and international, including high street brands such as Sainsbury's, M&S, Argos, New Look, Dixons Group and Boots who were brought to me via CPI Card Group, a major client of mine in recent years and a global leader in the gift card industry.
Alongside my freelancing, in 2011, I teamed up with my business partner, Steve Chapman, to launch our home decor brand, Fenton, featuring our own surface patterns inspired by fine art. You can see our work here: fentonartdesign.co.uk. Since then Steve and I have had the fantastic opportunity of working together once more at The University of Nottingham on such prestigious projects as the design of The Ingenuity Lab at the new Ingenuity Centre: goo.gl/OrLQQO
What Clients Say
"Working with Cherry is so easy! She gets the brief immediately and works strategically, intelligently and quickly. Always with an abundance of creative and on-brief ideas, Cherry is receptive to feedback and questioning when needed. Aside from being fun to work with, Cherry is dedicated, consciousness and committed to doing the best job possible."
Adrian Briggs and Jenny Hillier, Directors, Briggs Hillier
"I have worked with Cherry on design projects for many blue chip companies over the years and she is truly an exceptional talent. Her ability to interpret a brief, understand the brand and the product is outstanding and her work can be seen in many leading high street retailers. She delivers within the set budget and timeframe and in my experience can adapt her style to suit any client and project.
Cherry has a great energy and passion for her art and on a personal level is an absolute delight to work with and an asset to any team."
Jenny Chambers, Design Director, CPI Card Group
"Cherry worked with Confetti Media Group for a number of years during which time she was a real asset. Cherry was extremely adaptable, covering a wide range of design disciplines across our varied suite of companies, from freshers' week flyers and photo shoots to marketing brochures, web design and even large format graphics for media suites across the UK. Cherry's approach was always flexible, dedicated and affable."
Craig Chettle, Managing Director, Confetti Media Group
"We employed Cherry Anderson's design skills in the creation of our company logo and marketing for Ballestics. We provided Cherry with a brief and a few general ideas, and then let her run with it. The results we got back were absolutely perfect. Cherry was extremely good at listening to our needs and discerning what information to use in order to deliver a high quality look and finish to her work. Having had so much positive feedback about our logo and marketing we would highly recommend her skills to anyone looking for high quality design with attention to detail. "
Jamie Thomson, Ballestics